“Good Riddance!” -Chris Brockman & Rich Weigh In on the Likely End of the LIV Tour

The LIV Tour, the Saudi-funded golf league that promised to remake the sport with team names and walk-up music, is reportedly running out of runway. On The Rich Eisen Show, Rich and Chris Brockman dug into the news that two well-connected investment bankers, Jean Davis and John Zinman, have established a new independent board to try to keep the league alive under what was described as a diversified, multi-partner investing model.

Translation, per Rich: when the Saudis say they don't have any more money for you, something is not working.

The show pointed to the Public Investment Fund's own statement that the substantial investment required by LIV Golf over the longer term is no longer consistent with the current phase of PIF's strategy. The 2026 season is reportedly going to be it. A scheduled tournament in New Orleans was postponed by Louisiana Governor Jeff Landry, with a potential later date still being considered. The event at the Trump course next week, Rich noted dryly, is not getting cancelled.

Rich and Chris did not pretend to be heartbroken for the players who left the PGA Tour and took the checks. Rich said he never got into it. Never watched it for more than a quick flip of the channel. Did not care about the team format, did not care about the 54 holes, did not miss a single golfer who left.

The sympathy, Rich said, is for the people behind the scenes. The crews, the production staff, the folks in the trucks who hooked themselves to LIV for a paycheck. Hopefully there is one coming.

For the players who took the bag, the analysis was less generous. They made their bed. And the road back to the PGA Tour, if there even is one, looks complicated. Brooks Koepka paid a fine, donated to charity and is grinding his way back through qualifying events. The conversation around bigger names like Bryson DeChambeau, Jon Rahm, Patrick Reed and the rest is a giant TBD. Rich floated the possibility that DeChambeau just becomes a YouTube golfer.

There was also a subtle compliment paid to the new man running the PGA Tour, Brian Rolapp, who comes out of the National Football League. Rich said he knows him very well and that the tour has the right person in the right spot for this moment. Rolapp, Rich added, is not playing.

Chris read a tweet making the rounds that captured the autopsy. Was LIV successful? No. Did it bolster the reputations of everyone involved? Also no. Was it fun? Once again, no.

The show did acknowledge that LIV's existence forced the PGA Tour to change. More money. Some no-cut events. A few structural concessions for the players who stayed. So it was not nothing.

There was also the matter of Jon Rahm reportedly being promised somewhere between $150 million and $200 million and only receiving roughly half of that. Are the players going to sue the kingdom? Good luck with that.

The verdict from the desk on the LIV Tour was unambiguous. Good riddance.