Bret Michaels arrived at the NFL Draft Entertainment Series presented by Bud Light not just as the Poison frontman headlining a free Pittsburgh stage alongside Wiz Khalifa, but as a hometown booster who turned his Rich Eisen Show appearance into a $20,000 fundraising moment for St. Jude Children's Research Hospital and Run Rich Run.
Michaels handed Rich an oversized check for $10,000 raised at a recent concert, then revealed a matching $5,000 donation that had come in earlier in the morning, which he was personally doubling to push the total to $20,000. "We make donations nonstop to St. Jude's," Michaels said. "You guys go so far, you everybody above and beyond, and it means the world to us."
The singer drew a straight line between the cause and his own story, recalling a childhood diabetes diagnosis that reshaped his outlook. "My parents are like, you have two choices, victory or victim," Michaels said. "And the Steelers were winning, and I just chose be be victorious. Beat this disease, and live a long, awesome, rock and life." He framed St. Jude as the institution that absorbs the financial hit families cannot, paraphrasing the hospital's promise that parents are flown in, housed, and never billed so they can focus on their child.
The conversation moved from cause to city. Michaels, born and raised in Pittsburgh, leaned into the local accent and the Allegheny-Monongahela-Ohio confluence as a backdrop, telling Rich the aerial shots of Pittsburgh would carry Thursday night's broadcast. "When they light this thing up at night, everyone here, all my friends, family, we're just really excited," he said.
Michaels also copped to lobbying Miami quarterback Fernando Mendoza to slide to the Steelers at 21. "I said, 'Listen, would you be interested in going 21?'" Michaels recounted, before conceding the math does not work for a quarterback widely projected to go first overall to the Raiders.
Asked which visiting team would draw the loudest boos in Pittsburgh, Michaels predicted a tiered chorus before insisting he was personally welcoming every fan. "I'm pretty sure there's going to be a loud boo," he said of the Baltimore Ravens, with the Bengals second and the Browns absorbing what he called "a slashing and bashing."
Rich, who has made Run Rich Run a fixture of his platform after running the 5K on the St. Jude campus in Memphis, pointed donors toward stjude.org/runrichrun. Michaels closed the segment in a Rich Eisen Show hat, joking he had just been fired from his own band, before reiterating that the NFL's willingness to build the draft footprint around fan access is what made the Pittsburgh staging worth showing up for.
Watch the full interview with Fernando Mendoza, Bret Michaels on The Rich Eisen Show, streaming live on Disney+ weekdays Noon-3PM ET.
Adapted from the original segment on The Rich Eisen Show. How we cover the show.